Global Airlines: Competition in a Transnational Industry

Global Airlines: Competition in a Transnational Industry

by J.P.Hanlon (Author)

Synopsis

This book gives an overview of the changing scene in the airline industry with current issues of privatization, de-regulation and the evolution of transnational giants. Topics such as airline mergers, alliances, cross-shareholding, marketing agreements and other forms of partnerships are discussed and interpreted by one of the leading academic authorities.

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More Information

Format: Paperback
Pages: 320
Publisher: Butterworth-Heinemann Ltd
Published: 22 Jan 1996

ISBN 10: 0750619279
ISBN 13: 9780750619271

Media Reviews
The book is packed with facts and figures, draws on all the relevant literature, is up to date and, incidentally, contains a good bibliography.
Journal of Air Transport Management, Vol. 3, No. 1

























'Good for managers, policymakers, tourism professionals and students.'